Creative Waikato is the regional organisation tasked with working for a bold and ambitious creative sector that makes the Waikato stronger. With the objectives of developing the arts sector, building connections, promoting the arts, and championing the contribution the arts make to our collective and individual wellbeing, Creative Waikato needed a new website and content platform that enabled them to best meet those objectives.
We were engaged to create a new website for Creative Waikato, that serves as a content publishing platform, allowing them to easily create content showcasing the support provided to the creative community in the wider Waikato region.
The project was commenced with a wide-ranging discovery process to explore the different audience make-ups, the necessary content hierarchy, and the requirement to follow a print-led design approach and style guide.
Drupal 8 was used as the content management system, and includes the ability for website users to create content, which is then subject to a moderation process before publishing. The website includes Mailchimp integration allowing visitors to easily subscribe to newsletters, and allowing content managers to populate new Mailchimp campaigns.
Following launch, the website has received ongoing support and maintenance, with the addition of several new features and a general post-launch content restructure.
Creative Waikato moved from an old website that didn't resonate with their audience and that was discordant with their creative sector focus; to a new website, that both provides them the ability to publish a wide range of content easily, and is consistent with all of their print and other brand collateral.